The highly successful Country Road Safety campaign run in March-April 2016 will be launched in its second iteration, with new Local Government partners coming on-board to spread the road safety message.
“Two thirds of all fatal car crashes in NSW occur on country roads,” said Yass Valley Mayor, Rowena Abbey. “We need to continue to push the message that country road driving has so many variables – from trucks to tractors, kangaroos to gravel – drivers need to expect the unexpected by slowing down and driving to the conditions.”
‘You don’t have to be speeding, to be driving too fast on country roads’ will continue to be the primary message of the campaign, which will run 19 June – 2 July 2017. The campaign will once again be supported by the NSW Police through Operation Chrome, a campaign targeting Rural Road Trauma.
“Yass Police and Operation Chrome will again be supporting this campaign, increasing our presence on country roads to reinforce the message that people need to slow down and drive to conditions,” said Inspector, Alison Brennan. “Police are eager to engage with the community regarding how they can help reduce rural road trauma.”
Yass Valley Council will again take the lead on the campaign, with Council’s Road Safety Officer Derryth Nash continuing to reinforce the message with country road drivers.
“It is important to keep reminding our local communities and other commuters to stay focused when driving on our country roads, to expect the unexpected and drive to conditions, not necessarily the posted speed limit,” said Ms Nash. “This is especially important leading up to the July school holidays when so many families are travelling on our roads.”
Yass Valley, Queanbeyan Palerang, Goulburn Mulwaree and Snowy Monaro where involved in the 2016 campaign and will be joined by Wingecarribee Shire Council and Griffith City Council in 2017.
"Griffith City Council is proud to support this campaign due to the unpredictable nature of country roads which means that conditions can change in an instant,” said Greg Balind, Griffith City Council’s Road Safety & Traffic Officer. “The existence of wildlife, rough or slippery surfaces as well as oversized agricultural machinery shows that drivers on country roads must be prepared to expect the unexpected. Their reaction could mean the difference between arriving at their destination or a tragedy occurring."